Pricing Your Home

Pricing your home is both an art and a science. Achieving the right number requires a balance of objective research—looking at comparable properties—and a gut sense of your property and today’s market.

The right price should:

  • ✅ Attract qualified buyers

  • ✅ Earn you the most money possible

  • ✅ Help your home sell as quickly as possible

While you set the asking price, buyers determine value. Overpricing is one of the most common mistakes sellers make, and it can cost you valuable time and money.

Why Proper Pricing Matters

  • Faster sale with less stress

  • More exposure to motivated buyers

  • Stronger Realtor® interest

  • More advertising and showing activity

  • Higher offers and stronger negotiations

  • More money in your pocket

  • Avoids your listing becoming "shopworn"

Remember: Buyers compare your home directly to others in the neighborhood—both active listings and recent sales.

Common Reasons Homes Get Overpriced

  • Over-improvement compared to neighbors

  • Emotional attachment to the home

  • Need or financial pressure

  • Basing price on assessed value or past purchase price

  • Lack of solid market data

  • Wanting "bargaining room"

  • Advice from family, friends, or neighbors instead of professionals

The Dangers of Overpricing

Most interest in your home happens in the first few weeks. If the price is too high, buyers move on—and when you eventually lower it, momentum is already lost.

Risks of overpricing include:

  • Appraisal problems and loan rejections

  • Fewer qualified buyers

  • Helping nearby homes sell faster

  • Extra costs from carrying the home longer (mortgage, taxes, insurance, maintenance)

  • Buyers assuming something is wrong with the property after long exposure

The Role of a Real Estate Agent in Pricing

At Homefront Realty, our skilled agents helpsyou navigate the numbers with a Free Comparative Market Analysis (CMA)—reviewing recent sales, current competition, and market trends.

Our agents will:

  • Provide data-driven insights, not guesses

  • Keep you updated on competing listings and market shifts

  • Help you estimate net proceeds

  • Suggest incentives to attract buyers

  • Design a strong marketing plan to reach the right audience

👉 Key point: The market determines value, but together we determine the price.

Never choose an agent based on the price they suggest—choose one based on their strategy, experience, and marketing plan.